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Now, more than ever, the competition for customers requires business owners to not only provide a quality product or service, but they must also carefully plan and execute a marketing strategy. As an emerging business, you will have one chance to make a first impression. A smart, well planned identity and marketing tools will ensure that your first impression packs a wallop.
Buzzbait excels in defining and designing unique and timeless corporate identities and effective marketing tools for businesses both large and small. Our focus is on creating an image that will turn heads and get results. Our integrated approach produces communications that mutually reinforce each other and maximize the return on your marketing investment.
Corporate Identity.
Paramount to getting off to a good start is your corporate identity. This will be the name of your company, logo, color palette and tagline that resonates in the minds of your target customers and separates you from your competition.
Collateral.
Once your identity is complete it should be carefully applied to all of your business's communications. Basic collateral includes business cards, stationary and envelopes that bear the mark of your company along with information and images that re-enforce your message and value proposition. In addition, a simple brochure will provide your prospects with deeper information that motivates them act.
Web Site.
In addition to printed collateral, every business, that's right EVERY BUSINESS should have a web site. At minimum a web site enables your customers, potential employees, business partners and, perhaps, even investors to quickly find out more about your business, and the products or services you have to offer. That said, it's not enough that you just have a web site. You must have a professional-looking site if you want to be taken seriously. If you don't have a web site, you're losing business to other businesses that do.
Your web site is an important part of your business. Make sure you treat it as such.
What you get:
Identity
- Three rounds of logo concepts along with suggested color palettes and taglines.
- Two rounds of revisions ensuring that you have opportunity to help craft the final product.
- Finalized design delivered in all formats needed for printing or the internet.
Collateral
You corporate identity will be applied to business cards, letterhead and envelopes. Also we will design a single, double or triple fold brochure detailing your company's products or services, mission, philosophy and competitive advantages.
Included Materials:
- 4 sets 250 business cards
- 1000 sheets of letterhead or stationary
- 1000 envelopes
- 250 full color brochures
Web site:
Buzzbait builds easy to naviate, highly functional, standards driven web sites that will underscore your corporate message, deliver the informational goods and drive sales. Buzzbait designers will provide you with two rounds of design concepts and revisions making sure that your input is carefully considered and applied.
Included Features:
- Home page flash intro
- 15 - 20 informational pages containing copy and images
- News & events listings
- Calendar
- Contact form
- Photo gallery
- Product catalog or case studies
- Job openings and online application
- Comprehensive administrative tools
- Unlimited email addresses
- Hosting for one year
Costs:
As with most things this will largely depend on a few factors:
- size of your company and decision making process
- clarity of your business goals, target customers and place in the market
- willingness to participate and provide clear feedback throughout the project lifecycle
- number of printed pieces required
- final feature set for the web site
For most small to mid-sized companies Buzzbait can execute the above described services for around $5,000. In some cases even less. Contact us today and tell us a little about yourself and we will gladly provide you with a written estimate.
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