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Branding is the process of creating distinctive and durable perceptions
in the minds of consumers. A brand is a persistent, unique business
identity intertwined with associations of personality, quality, origin,
liking and more.
You might have heard of Web 2.0, but do you know what this new version of the internet means for your business? Get in step with the more collaborative, more interactive web of the future. Article By Amanda C. Kooser
| Entrepreneur Magazine
